Thursday, August 03, 2006

Tiger's effect on TV ratings

Good story from the Washington Times...

By Tim Lemke

August 3, 2006

It's simple math: A golf tournament, plus Tiger, equals good ratings. Broadcasters and fans have known that since Tiger Woods sprang onto the golf scene a decade ago. But the absence of Woods in several key events this year has underscored how much his presence controls the viewing habits of sports fans.

For more, click here.

No comments: